May 16, 2014
No matter the size of a nonprofit, charities typically rely on processing donations to remain competitive in a growing industry. Without the backing of its benefactors, charitable foundations would not be where they are today.
Listed below are three ways to improve a fundraising event:
- Advertise like it is your last fundraiser: Nonprofits aren't necessarily known for their deep pockets when it comes to advertising, but there are cost-effective and creative ways to spread the word about an event regardless of its size. A great way to engage with potential donors and attendees is to reach out via social media. There are various channels that high volumes of benefactors interact with, so a nonprofit that isn't utilizing these tools is losing out on untapped potential. A more specific way to market a fundraiser is to create a cross-channel promotion, and a brand can do that by utilizing the hashtag, Social Media Examiner recommends. Most platforms accept the pound symbol as a legitimate form of content aggregation, so your charity would be best off creating a hashtag specific to the event and continually promoting it over social channels.
- Tell your story: A charity's mission statement is what differentiates itself from the rest of the marketplace, so that's the first thing your nonprofit should focus on when creating a fundraiser. An event like this not only needs to provide attendees with an enjoyable experience, it also needs to convey a certain message: One that demonstrates how your organization is making a difference and what it would do with a certain number of donations, npENGAGE suggests. This is also an ample time for charities to showcase their accomplishments from the past 6 to 12 months or more. A fundraiser should seamlessly incorporate a charity's mission and a positive experience into one night.
- Plan an appropriate size and scope: It's every organization's dream to plan a massive gala where major donors write checks to their cause. However, a more pragmatic approach to planning an event is by realistically looking at your charity's goals and how the event can fit into those objectives. For some groups, well-connected board members can walk the room and flex their persuasion muscles, while others may have a volunteer member who owns a local establishment where the organization can gather, npENGAGE suggests. Whatever the case may be, a charity must set itself up for success before it can process donations.