3 fundraising pillars of social giving

Facebook, Twitter and mobile sites have created an aggressively social world on the Internet for which online donation services are particularly well-suited.

With all the sharing and connecting - professional or personal - that goes on, the opportunities for nonprofit fundraising are endless. There are a number of ways to take advantage of the potential offered by these outlets and below we highlight three key pillars of social giving:

As you strive to optimize your organization - the old do-more-with-less saying - it's imperative to take a close look at your network's potential.

Allow for unpredictability, adapt to new opportunities, capitalize on diverse backgrounds and prioritize contributions over credentials, advised the editors of The NonProfit Quarterly, according to The NonProfit Times.


Crowdfunding is a common fundraising technique that is mostly employed by individuals.

People who use crowdfunding might be trying to raise money for:

  • Medical expenses
  • Entrepreneurial endeavors
  • Travel costs
  • Weddings or other life events
  • College or educational fees
  • And more

Crowdfunding has become a fundraising stalwart. It utilizes online donation forms to encourage individuals to reach out to their social networks and ask them to contribute to their campaign.

Where giving circles involve an established group, such as your church or nonprofit crowdfunding lets individuals be a part of any collective they want!

Peer-to-Peer Fundraising

Peer-to-peer fundraising, also known as P2P fundraising or social fundraising, is a common nonprofit strategy that can generate lots of revenue and boost donor acquisition rates.

Here's a general run-down of how a peer-to-peer campaign works:

  1. The nonprofit recruits loyal supporters to be volunteer fundraisers for the duration of the campaign.
  2. The fundraisers each create their own personal fundraising page. This page is linked to the nonprofit's more general fundraising form.
  3. The nonprofit gives the fundraisers templates for emails and social media posts that they can send out to their friends, family members, and coworkers.
  4. The fundraisers' networks then access the personal fundraising pages and make a donation or pledge to show their support.
  5. The campaign usually ends with an event, like a walkathon or marathon.

These fundraisers can have greater long-term value to your nonprofit than a one-time donation, extend your network with all the aforementioned benefits, and function as excitable ambassadors for your cause.

To maximize peer-to-peer fundraising, offer a run, walk, sports tournament, costume contest, or other social event for your fundraisers, would-be donors, and friends to rally around.

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